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Philosophy
AZI, in Russian азы, means «the core»; in Arabic, عزيزة means “precious”; and Mycenaean aswiai means “the woman of Asia”.
The Story
Inspired by the culture of the Silk Roads, AZI Land is a collection of pieces with a devotion to gentle fashion. We source fabrics as precious as those for a child, paying attention to how they feel on the skin. The care and gentleness are reflected in every stitch; we believe in creating garments with the best intentions.
The Details
From sourcing fabrics and buttons to sewing and creating the final garment, we always take very close care of details.
Details with a story and a certain uniqueness inspire us to create a piece.
Fabric from Japan and Korea, traditional hand block prints from India, and vintage textiles from Uzbekistan weave their own tales into our creations.
The Transition
At AZI Land, every garment is tenderly made by caring hands from artisanal textiles sourced from the corners of the globe. High quality, the gentle caress of super-soft textures, the lightweight grace, and the purity in the natural. Each piece is hand-finished, with our deep care to the smallest detail.
The People
We also pay attention to the hands creating the fabric—supporting humans who have dedicated themselves to craftsmanship for generations. By working together with people who embody the art of handmade and take pride in their craft, we aim to preserve and celebrate this tradition.
Our creations depend on the people doing their part with love—a very important aspect, which is why we work with people we know and trust. Honesty, attention, integrity, and intention. Everything is done with the mantra of kindred creation, manifesting through intentional actions, ensuring that each piece is an embodiment of care, protection, and a curated field of authenticity.
“TO OUR BEST INTENTIONS”